I've always been a dreamer.

When I was 6 years old, I saw my aunt dance at the Moulin Rouge in Paris. After that, I just knew I had to become a performer.

I set my first big goal when I was 13. To move out of my hometown, Vaasa, and move to Stockholm. By then, I had figured out that dancing wasn’t the path for me and that I wanted to be an artist and a songwriter instead. Said and done, after graduating from college at the age of 19, I moved.

I started studying music and became obsessed with one question: "What makes some people more successful than others?" I began my own research, diving into the endless depths of YouTube videos, podcasts, books, tips from friends—anything I could get my hands on. 

My answer turned out to be this: 

1. You need to know what you want. 

2. You need to have a an action plan. 

3. You must be able visualize what you want. 

4. You need to have a system for staying on track.

5. And then you evaluate and repeat. 

It didn’t take long before friends and colleagues started asking what I was doing. From their responses, I realized that this method could actually help others. And from there, a new dream was born: to start this company and have a positive impact on the world by inspiring people to dream bigger and motivating them to reach their biggest goals.

"What If We Unfold?" has changed my life in so many beautiful ways, from having my first Billboard #1 and working with artists I’ve always dreamed of working with, to improving relationships, reaching workout goals, improving my mental health, going on vacations, getting more clarity in life, and also publishing this book.

I hope from the bottom of my heart that this journal will mean as much to you as it has to me.

- Nellie